ok after reading my old blog and tatias blog i kinda feel like blogging again. kinda, which means this will probably last for about 2 days then i'll stop.

hm i dont know what to say so i think i'll just end here

test

test

event management

Introduction
Blues at the House is one of two music events organized by Timbre music, in conjunction with the Singapore Arts Festival. Timbre, noted for supporting local musicians, has been chosen for the second year running as the venue for Festival Club 2008, where local and international blues artists from Australia, Thailand and Indonesia are invited to perform at the special riverfront stage beside Timbre @ The Arts House and at The Hall @ The Arts House. Audiences are thus able to choose their individual blues, funk and soul experience with performances by Blue Shaddy, Gugun & The Blue Bugs, Heritage, Smokey & The Bandits, Soi Dogs, The Soulfellas and ublues. Blues at the House can be classified as a hallmark event because a similar event was held the previous year, and the event is synonymous with the Timbre brand.

Background
The Singapore Arts Festival was started in 1977 as a national arts festival celebrating local arts activity of Singapore’s diverse communities. It has helped to develop the city’s cultural landscape, turning it into one of Asia’s major cultural capitals today. It has influenced the work of artists and generated a growing public demand for the arts, spawning new cultural platforms, events, and movements that help underpin the lively cultural scene in present Singapore.
Timbre @ The Arts House is a bistro bar which has a live band playing every night to its patrons. Located within a beatifically restored historical building, Timbre continues to create waves with its support of homegrown music talents combined with a unique alfresco dining experience.
Timbre regularly holds musical events and is becoming increasingly renowned as a venue for gigs, for example, the recent Timbre World Series, featuring Mosaic Festival artistes and bands. Thus, events held at Timbre create a positive image for the venue, attracting both locals and tourists to the location. Some events also attract media attention and if the event is successful, the review and coverage by the media would be priceless. This in turn generates more revenue for Timbre, providing the funds to further enhance the equipment and services on offer.

Stakeholders
One of the major stakeholders is Timbre, who organized the event. Other stakeholders include Gibson, Guitar, Heineken Music, Chivas, Live Fresh by DBS and The Arts House, which is the building where Timbre @ The Arts House is located at. National Arts Council, an organization behind The Singapore Arts Festival that brought Festival Club is also a stakeholder, in addition to the artistes and audience who attended the event.

Target market
The target market of Blues at the House was fans of blues music, namely audience aged above 30 years who appreciate the blues genre. The event also targets more financially sound audience, as the tickets were relatively pricey; $25.00 and $50.00 for the dinner concert. Tourists were also targeted, since internationally famous bands are playing, tourists might relish the chance to see them perform and thus make the trip down to Singapore.

Marketing strategies
The organizer managed to fulfill the 8 “P’s” in event marketing, which are product, place, partnerships, promotion, programming, people, packaging and distribution and price.

Product. The product was the blues gig, supplemented by food and drinks

Place. The gig was held at the Arts House, by the Singapore river, providing a relaxing atmosphere.

Partnerships. Partners are Timbre Music and The Arts House

Promotion. The event was promoted using a brochure specially produced for the event and a website to complement the information on the brochure

Programming. The line-up of performances was such that the best group was the last to play, keeping the audience at the venue till the last band has finished

People. Additional staff were commissioned specially for the event, ensuring that every customer gets sufficient attention and things can be done efficiently

Packaging and Distribution. Timbre packaged the event with DBS Live Fresh card holders, who are entitled to a discount

Organization
The event was well organized because there were no hiccups during the execution of the event. There were also no complaints from either the audience or performers and everyone had a good time. The sale of tickets was also systematic, with sales starting at least 3 weeks before the event. Tickets were sold at 3 exclusive locations; Timbre @ The Substation, Timbre @ The Arts House and The Arts House Box Office. As a result, the flow of tickets can be controlled and monitored. The audiences were also required to present their ticket at the entrance to get a wrist band which identifies them as ticket holders and allowing them admission into the venue. There was only a single entry point, thus making it much easier to ensure that only ticket holders were granted access into the venue. Also, Blues at the House adopted a “carnival” type of accounting, where customers needed to purchase coupons from counters within the event compound and then use the coupons to redeem either food or drinks. This approach prevents cash from being directly involved in payment, hence the lower risk of miscalculation and more efficient service.

Tourist demand
This event plays a role in increasing tourism arrivals because it is an occasional opportunity to attend a gig involving so many prominent bands. Blues at the House is also part of a larger festival; The Singapore Arts Festival 2008 which attracts special interest tourists all around the world during its month-long duration. During the festival, which includes dance, music and theatre, visitor arrivals increased, evident through the audience at the event where various foreign languages can be heard.

event management

event management